Ultimate solvers, 07.07.2020
Ultimate solvers, Joana Moll’s contribution to the HEK Net Works series, reveals the techno-utopic philosophy of international design companies through their cynical slogans. Ultimate solvers was visible from 7.7 to 14.7.2020: www.janavirgin.com/HEK/
Joana Moll is an artist who lives and works in Barcelona and Berlin. Her work analyses the repercussions of techno-capitalism on social dynamics and the very development of digital technologies. Topics such as surveillance, the lucrative exploitation of personal data and the ecological impact of digital technologies are recurrent in her work. She has created net-based installations that display in real time the CO2 production generated by the global search of google users. She has also exposed current practices of online dating sites and their dubious use of private data.
Statement by the artist:
"COVID-19 crisis has exposed a massive social, ecological, political, and economic systemic failure. Even though the causes and consequences of this crisis are highly complex and profound, we’ve been repeatedly told that it can be solved with yet another app. This technical problem-solving approach is commonly known as techno-solutionism. Techno-solutionism tends to simplify and obfuscate the several realities that trigger the particular problems that it’s trying to fix; it simply doesn’t cope with problems. Even though it’s been demonstrated that techno-solutionism doesn’t work when it comes to fixing highly complex events, such as the current global pandemic, it is once again enthusiastically embraced as the only possible answer to a critical situation. But who is defining and implementing these technological fixes? Ultimate solvers collect a series of slogans, brand identities, and supporting graphic materials used by the main corporations that prescribe technological fixes to announce their products. Interestingly, these companies tend to use quite a precise language to define what they actually do in a very unprecise way. Nevertheless, these corporations do understand, precisely, how to benefit from the realities that their technologies will create and extract from. One can’t help but wonder what will be the long term implications of solving highly complex systemic problems with reductionist techno-solutions. The future doesn’t look bright."