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HEK.edition #2: Artist Talk with Leander Herzog x fxhash x HEK

Online-Talk
Tue, 06.06.2023, 18:3019:30
Location:
Twitter spaces

The second HEK.edition will be a generative NFT by Swiss media artist Leander Herzog. Each HEK.edition is accompanied by an artist talk to provide an insightful view into the creative process, inspirations and conceptual background of a work.

Costs:
Free

The HEK presents artistic projects at the intersection of art and media. In line with this commitment, we are pleased to announce the launch of the HEK.editions - an exclusive series of NFT-editions (Non Fungible Tokens) that are both part of the HEK's program and autonomous art projects. Each edition presents independent creations by internationally renowned media artists. Each HEK.edition is accompanied by an artist talk to provide an insightful view into the creative process, inspirations and conceptual background of a work.

The second HEK.edition will be a generative NFT by Swiss media artist Leander Herzog. The NFT.edition will be accessible from 11.06.2023 via our new HEK NFT shop and on fxhash. fxhash is an open platform for creating and collecting unique generative art NFTs on the tezos blockchain. The artist talk will take place on Twitter Spaces with Leander Herzog, Paul Viktor Schmidt (fxhash) and Ugo Pecoraio (Head of Communications HEK). Herzog will give insights into his artistic practice, generative NFTs and the art history references in his work. The creative and technical possibilities that the implementation of Web3 opens up for cultural institutions and museums will also be discussed.

The HEK.editions and the HEK NFT shop are part of the transformation project «HEK Connect», funded by the cantons of Basel-Stadt and Basel-Landschaft, which enables the HEK to position itself as an innovative cultural institution in a globally networked digital economy.

Leander Herzog:

Leander Herzog, born in 1984, is an accomplished visual artist based in Switzerland, renowned for his mastery of code-infused imagery since 2006. His artistic focus centers around generative and interactive abstraction on the web, a realm where he seamlessly blends his expertise in website development and digital products with the boundless possibilities presented by generative art and the emerging NFT landscape.

Herzog's practice showcases a harmonious juxtaposition of visual maximalism, fueled by contemporary computer graphics and the ubiquitous presence of networked screens, alongside minimalist abstraction rooted in web technology standards. Delving into the realm of algorithmic systems, he deftly explores the interplay between the inherent simplicity and the intricacy of their emergent properties.

Over the past decade, Herzog's artistic endeavors have evolved from static images to dynamic visuals and real-time experiences on the web. His repertoire encompasses generative audio, interactive installations, data-driven sculpture, and digital fabrication, establishing him as a versatile artist who defies creative boundaries. The titles and aesthetics of his works often pay homage to the rich history of painting while drawing inspiration from his own formative years as a graffiti writer.

With his exceptional talent and visionary approach, Leander Herzog's contribution to the second HEK.edition promises to be an unforgettable addition to the ever-evolving world of NFT art.

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